Alicia “Bruce” Trujillo joins Swallow Hill Music as Concert Director from Indie 102.3, where she was an on-air host, Assistant Program Director, and more. Photo credit: Isabel V. Photography
Swallow Hill is thrilled to announce Alicia “Bruce” Trujillo will begin in July as our new Concert Director. Bruce joins us from Colorado Public Radio’s Indie 102.3 (formerly OpenAir) where she is celebrated for highlighting new and local music, while acting as an on-air host and Assistant Program Director.
This passion for bringing new artistic voices to wider audiences will serve her well as she leads the Concert Department’s storied 42 year history of producing more than 250 live music events annually in the Denver metro area. This includes in-house concerts across three stages at our Yale Avenue headquarters, and off-site venues including the Denver Botanic Gardens Summer Concert Series and the Shady Grove Picnic Series at Four Mile Historic Park.
“We’re singing Bruce’s announcement from the rooftops,” exclaims Paul Lhevine, Swallow Hill’s CEO. “As our Concert Director, Bruce will be instrumental in helping to shape music at Swallow Hill for years to come. We’re committed to diversifying the artists that grace our stages, the genres we present and our audiences who bring their energy and passion into our venues – We couldn’t be more excited that Bruce is joining our team as we move fast in that direction.”
Trujillo will begin in July at a time when Swallow Hill emerges from more than a year of closure due to COVID-19-related restrictions.
“Swallow Hill is an institution in the Denver community, and I can continue to expand and promote the live music aspect of the organization to be inclusive, diverse, entertaining, and sustainable,” Trujillo said. “I am excited about the work at Swallow Hill because of the organization’s established work with and for the community and beyond!
While at Indie 102.3, Trujillo booked Studio Sessions, worked in promotions, and served as an on-air host on evenings and weekends. Since 2019 she has curated Especial, “a weekly, hour-long dive into new and independent Latin-made music from around the Americas and Colorado.”
In addition to her many roles at Indie 102.3, Bruce is the founder of Whiskey, Women & Song, a series that brings together femme-identifying musicians and pairs them with local distilleries for unique live stream performances. She also co-founded Colorful Colorado Collaborations, which brings together BIPOC artists and businesses for collaborations with new music, products and performances.
The announcement caps off a recent round of hiring at Swallow Hill. In addition to the Concert Director position, three new Customer Service Associates have been hired – Jennifer Corona, Tracey Nguyen, and Katherine Cecil – as Music School Classes, Concerts and Community Outreach programming ramps up throughout the summer and fall. Swallow Hill is currently searching for the following positions: Director of Marketing; Associate Director, Early Childhood Programs & Instruction; Venue and Production Manager and Membership and Individual Giving Manager.